Lance is the Chief Executive Officer and co-founder of RockYou, and brings over 15 years of software and management experience to the company. Prior to RockYou, Lance held Vice President & Chief Technology Officer positions in consumer and enterprise web services companies Iconix and Open Harbor, and was an early employee (number four) at Resumix, now Yahoo! HotJobs. Lance holds patents in text extraction and document categorization, with an email patent pending as well, and has received the American Association of Artificial Intelligence Award of Innovation for work on spatial text understanding. He received his Bachelors and Masters in Electrical Engineering from the University of Hawaii, and his Ph.D. in Computer Science from the University of Texas.

Jia is the Chief Technology Officer and co-founder of RockYou, and has focused extensively on graphic design and usability throughout his professional web development career spanning over 10 years. Prior to RockYou, Jia has held management roles leading the user interface and technical solutions teams at Open Harbor, and managing the majority of engineering at Iconix. Jia started working on scalable consumer applications at shopping tools internet provider Bluedog, a Stanford based startup, and was part of the original team at Bell Laboratories which developed the VoiceXML format into the W3C standard. In addition, Jia's experience has spanned enterprise sales and professional services functions, as he closed transactions and integrated with large multi-national corporation customers like Mitsubishi, Tyco, Flextronics, and DHL. Jia has a double major in Computer Science and Computer Engineering from Johns Hopkins University.

Rogelio (Ro) Choy is vice president of Business Development for RockYou. He is responsible for recruiting and managing partner relations. Before joining the RockYou executive team, Ro managed eBay's online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay's U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.